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On a regular basis, I have clients come to me and ask this question…

What is the difference between the businesses who make 6 or 7-figures and those who fail?

My answer? 

There are two things…

  1. Imperfect action- taking action to move your business forward even if it doesn't work correctly every time
  2. Consistency- they do things every week, every day to move their business forward.

If you don't take action, your business will stay in limbo.

If you are not consistent, your potential clients will not come to trust you as a “True” business owner. Client's will eventually disappear, you won't be making any money from your sales funnels…and ultimately, your revenue will not exist.

Today I am going to share with you 5-ways to make more money in your business. You can honestly start implementing these today in your online business and see a difference!

1. Always work on improving Customer Service/Client Relationships.

I believe you should always underpromise and overdeliver…

This keeps the client's happy as they get more than they expect. When a client feels cheated or slighted because they didn't receive everything you “sold” them. Yet when you overdeliver and underpromise, they appreciate the extra time, services, and things you have provided more because they are unexpected. This leads to positive reviews and them sharing your programs and services with potential clients.

With customer service, think about how you want to be treated. How do you feel when someone slights you? Or when someone doesn't do what they tell you they will do. How do you want to be treated?

Now I know you will never please everyone, it is not possible. There will always be someone who will complain in the bunch…but do your best to keep clients and potential clients happy. When someone is unhappy, they are likely to share that with 15-20 people, or maybe worse, share it online as a bad review, which potentially can damage your online reputation.

2. Send Out Regular Emails to Your Clients and Potential Clients

Contrary to popular belief, email marketing is NOT dead. 

Email is actually one of the easiest ways to stay in touch with your customers and potential clients on a regular basis.

Make sure your emails are something they WANT to read, and it's not always about selling. My rule is 3-1, 3 emails educating and informing to 1 email that promotes your product or services (or someone else's)

3. Be in Front of Your Clients and Potential Clients on a Regular Basis.

With Social Media, connection marketing is so important. People need to be able to relate to you as a real person, to know you are someone they can trust, someone they want to work with.

So how do you connect to your clients and potential clients?

You have to show up as YOU! Noone, and I mean no-one, will ever be able to speak 100% authentically in your voice, except for you.

They need to hear your voice, opinions, thoughts, and what makes you different from Jane that is selling the same product or service as yours.

There are so many things you can hire out in your online business…but if you are a solopreneur (or close to a solopreneur), You can not hire out your VOICE.

If you don't like to be on video…

That is fine…what about a podcast? Can you show up for your clients on a regular basis on a podcast? Find what methods work for you to connect with your audiences.

If you don't like Facebook, that is fine; maybe your potential clients are hanging out on LinkedIn?

If your time is limited…learn how to batch your content, so this only takes 1-2 hours a week. Where there is a will, there is a way =-) I will be going into detail on this more in my upcoming workshop.

4. Raise Your Rates.

Just increasing your rates by 10% can mean more for your bottom line across the board. If your business is bringing in a consistent $100,000 if you increase your rates by just 10%, that would mean without changing anything else; you would be earning an extra $10,000. $10,000 could pay for a Virtual Assistant or Digital Marketer to help you grow your business more. When did you increase your rates last?

Have you done the market research to see if your rates compare with others in your industry?

If you increase your rates, can your ideal clients still afford your products and services?

Be confident in the value you bring to your clients. Be confident in your expertise, and your clients will be ok with your rate increase. 

4. Repackage Your Offerings.

Sometimes when we start to think about creating new products or services, it seems overwhelming or daunting as it really can be a lot of work to create a product or program.

But you don't have to totally reinvent the wheel. Could you package your older content differently to create a new program? Maybe you can take four weeks of content out of a six-month program and create a cheaper program that will get people to know, like, and trust you.

Sometimes it is as simple as packaging up all the videos you have created or breaking down the content in a book you wrote to create a program.

The information or products should be related to a topic that appeals to most people and be sure to price it accordingly.

5. Create New Offers for Your Loyal Clients

People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer a no-brainer, something that is so good they can't say no to it.

How Do I Know What to Offer?

This is an age-old question that many coaches and business owners ask. It boils down to knowing your target audience. The simplest way to know what they want is simply by asking them. A simple survey can help you to find out exactly what they want or need from you. 

  • What are their biggest struggles?
  • Where do they need to learn or study more in-depth on what you teach?
  • What are the questions you keep hearing over and over again from your clients?
  • How do they best learn?
  • What are the hottest topics in your industry right now? What is trending?

Are you still wondering how you can increase your bottom line and make more money in 2021?

 I'm presenting a very in-depth workshop on this very topic. Marketing in a ShoeBox: Plan Your Programs, Content, and Launches for 2021

I will help you break down your goals for 2021 to increase your productivity and reach your goals.

Save your spot with the button below ?

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About the author

Laura Bastion

Laura Bastion is the founder and owner of Let's Grow Virtual. Lets Grow Virtual helps coaches, consultants, and course creators bring their business online and reach more people with effective online marketing strategies.