10 Ways to Find New Clients
As an online business owner for over 20 years, when I mentor newbies, the first question they always ask is, “How do I find clients?”
How do I keep my client roster full?
My #1 piece of advice is never to quit marketing. EVEN when your calendar is full, keep marketing and generating leads. It takes time to develop and nurture relationships before they will work with you.
My 2nd piece of advice is that one client should never be more than 25% of your income. Here is why…if you have one client that is 100% of your income, what happens when that client is done working with you?
You are back to square one and in a manic rush to fill that space. This often leads to working with clients that might not be a good fit for you.
Here are 10 Ways to Market Your Business Online…
Just Ask for Referrals
My best clients have come from referrals. A happy client will naturally tell others about your amazing products and services; they know what you have to offer already and are bubbling over with happiness from your services.
Sometimes, that takes time to occur; they are busy; they might not talk to their business acquaintances too often. So a better option is just to ask
Make it a regular part of your standard operating procedures to just ask; it is as simple as “I have available space in my schedule for more clients, so if you know anyone that needs help, I would love an introduction.”
A few things could happen
- They say ok and never send a referral.
- Or my favorite…..they send out introductions, and you get more amazing clients to work with right away.
Referrals normally do not need a warm-up process and are the easiest sales to close!
Social Media Groups
Now by now, you have probably heard about social media groups and the benefits of joining groups.
But here is where I see a lot of people go wrong…
They join groups that have a lot of active entrepreneurs…
And they throw up all over them.. (they go straight into sales mode) when they enter the groups.
Most people do not go into social media groups to be “Sold to.”
They are in these groups to learn something, get more knowledge on a subject and connect with peers like them.
So how do you get the sale? How do you get them to notice you and your services?
- Make sure your social media profile is linked to your website and social media pages.
- Make it very clear what you do in your profile
- Make sure your profile is open to the public
- Share regular content on your profile about your business and what you do
- Share Social Proof on your profile if you have it The next step is probably against most advice you have received when it comes to marketing your business.
Step #1 : Join groups that interest YOU on whatever social media platform you prefer. ( Join 5 groups that you want to be active in regularly)
What topics interest you?
- Are you a new mom? Join mom groups
- Do you have an interest in crocheting, join crochet groups.
- Are you interested in the Northern Lights? Join groups that discuss and track.
- Join Local Business owner groups… since you are a business owner
Participate like a REAL human in these groups. Be active in these groups and post at least once or twice a day. Be helpful! Don't Sell!!!
If you are active, it raises your visibility.
Don't ever spam in these groups and always read the rules.
As you become active, people will know who you are and what you do.
Step #2 Join Groups where your ideal clients hang out. (Join 5 active groups )
- Are your ideal clients Stay at Home Moms?
- Are your ideal clients interested in Keto?
- Do your ideal clients use Kajabi?
Participate in these groups, answer questions be helpful! Follow all the rules, show up as the expert! The more active you are…, the more visible you are!
Again don't ever spam in these groups.
Attend Live and Virtual Events
Events are a great way to network with people. Some of my favorite clients I have found at events. The simple question of them asking “what do you do” can lead to a great conversation. Don't sell them…just have a 30-second elevator pitch ready so they can clearly understand the value of working with you.
Attending “niche” specific events is a GREAT idea.
Think about it... you are an expert at Clickfunnels in setting up the systems and design.
Everyone at the event has Clickfunnels… and guess what; some do not want to do it themselves! They need you! You are in a room full of ideal clients…what better way to network is there??
I suggest you follow up with them after the event if you have made a good connection to sell your services.
Teach at Events
Where could you speak? What events could you showcase your expertise? These events right now are probably going to be virtual But that is ok! Giving a presentation on a topic related to what you do encourages participants to follow you online or opt-in for a free lead magnet. Because you are teaching them something valuable, you have already started that connection relationship. They know you are the expert, making it easier to close the sale ?
Host Webinars or Live Calls
Host your own webinars and teach! I love webinars because I can listen to them from the comfort of my couch ? Webinars are fairly low-cost thanks to technology like Zoom, and people around the world can join.
By sharing your expertise with participants, you can start to build relationships with them. You could even throw some money at Facebook Ads or ask other people to share your webinars.
IF your webinars are of good value and on a regular schedule, people will naturally begin to share them, and as you get more participants on the webinars, your business will grow.
Let People Know You Are In Business and What is Going On!
One of the biggest problems I find is people don't let their friends and family know they are in business. This probably goes back to MLM days where you don't want to bother your friends and family. I GET IT!
But this is different; you don't have to ask them to purchase from you or ask for the sale; simply let them know you started your business and help Xyz with XYZ, and if they know anyone who could use the help, you would love the referrals!
If you have been in business for a while, share some client stories... what is going on in your business, brag a little share your results! If you have room in your schedule, post “Hey, it is unusual, but I have an opening in my schedule for one new client” PM me if you are interested or know someone who would be!
Anything new in your business or industry, share it! OR publish a press release. There are directories where you can post press releases online, and media outlets will pick them up. You can also use press releases as content on your website or social media.
Write Blog Post Showing Your Expertise
You can also guest blog which will help you reach a new audience.
Simply reach out to blogs in your niche with a pitch for a post and see if they'll publish it. They get a free piece of high-quality content, and you get exposure to their audience. Approach guest blogging strategically, writing, and regularly posting to high-traffic blogs.
Share Your Blog Post on LinkedIn and Other Social Media Accounts
Linkedin is an amazing platform to share your content! Did you know you have the capability to show off your knowledge with an article right on Linkedin?
Write a piece of high-quality content and get more exposure and eyes!
Whenever you create any content, please make sure you share it everywhere there are eyes
Be a Guest on Podcast
Being an expert on a podcast gets you in front of more people to showcase your skills/ helps you reach a new audience with your expertise. Reach out to podcasts in your niche with a pitch for their show and see if they will have you on as a guest.
They get a great guest with amazing content, and you get exposure to their audience. Be strategic in who you reach out to, and with fair warning, you will probably get a lot of “Nos,” and you perfect your outreach, but that is ok; just keep going! Start with the “Small Fish” and work your way up
Create Lead Magnets
All business owners should be giving away lead magnets. Create something that will help out your ideal client. They are cheap and easy to create.
Publish on your website, share on social media, and direct everyone to that lead magnet in exchange for their email address…and then you can start to market to them via email.
Use more than one Strategic Marketing Tool
If something is not working…give it time; it takes time to get your name and build your online reputation.
But in the amazing world of the internet, there are always new tools popping up. Don't be afraid to try out these new tools and strategies and mix them into your daily marketing routine. Just make sure you ALWAYS monitor what is working and what is not working!
Gradually you will build a list of people who are willing and ready to work with you!
Now it's your turn, what has worked for you to find new clients?